Common Name: Cineraria, Florist's Cineraria
Botanical Name: Pericallis X hybrida (Senecio X hybrida)
Decorative Life: About 10-20 days for the flowers and the rest of the plant since both vegetative and reproductive parts last similar amounts of time.
Does well if transported in 3 days or less at 40F. Can be shipped at 34F for 8 days with no or little loss in postharvest life.